SendinBlue VS GetResponse – Which one is the BEST for You (2021)

SendinBlue VS GetResponse

SendinBlue vs GetResponse - Which One is Best for you?

In this article, we will give you everything you need to know about SendinBlue Vs GetResponse. 

Email marketing is essential if you have an online presence or are looking to grow one. (Edmondson, 2019) The number of people who use email is high. More than 50% of the population with access to the internet use email.

Entrepreneurs and online marketers take advantage of email marketing. Two of the more widely used services are SendinBlue and GetResponse.

Both have more features than just email marketing. Let’s explore these two services.
These two email marketing services are similar, but there are a few key differences.

SendinBlue Vs GetResponse - SendinBlue Website Information

SendinBlue (SendinBlue, n.d.)

  • Features and additional messaging service (SMS Marketing) that assists in marketing.
  • Allows users to pay as they use the service.
  • Has an unlimited free package option.
  • The main attracting point is its SMTP service, a transaction emailing tool.
  • Founded in 2012.

GetResponse (GetResponse, n.d.)

  • Get Response features a premier webinar service.
  • Get Response has a monthly payment schedule that is strict.
  • GetReponse has a 30-day free trial.
  • The main attracting point is its sales funnel and autoresponder.
  • Founded in 1998. That’s quite a difference, but length of existence does not always mean the service is better.
GetResponse Email Marketing Website information

SendinBlue and GetResponse are not just basic email marketing tools. SendinBlue features SMS marketing, social media advertising, landing pages that are not confined to only email marketing, and CRM.

GetResponse offers CRM, landing pages, sales funnels, webinars in addition to email marketing, and more features. They’re not the minimal subscriber and campaign service.

Services SendinBlue GetResponse
Email Marketing Yes Yes
SMS Marketing Yes No
Website Chat Yes No
Autoresponders Yes Yes
Email Templates Yes Yes
Sales Funnel No Yes
Webinars No Yes
Email Marketing Yes Yes
Facebook Ads Yes Yes
CRM Yes No
SMTP Service Yes No
Pay Per Emails Yes No

SendinBlue vs GetResponse - Basic Introductions


Way back in 2012, SendinBlue popped onto the scene. Email marketing was already in full force and many services populated the landscape of email marketing. GetResponse was one of them. It stands to reason that SendinBlue was going to fight an uphill battle.

And they did, but they also held firm and offered packages and features that they knew customers wanted. (9 Best Email Marketing Services for Small Business (2021), 2020) SendinBlue gave users a cheaper option and offered the same, and more features than other services.

SendinBlue has risen up the charts to be among the most widely known and highly-regarded email marketing and automation services. SendinBlue boasts 80,000 users in over 160 countries. (SendinBlue Users, n.d.)


Founded in 1998, GetResponse has a long history and a lot of experience in the digital world. An interesting fact is that a Polish teen created the service.

GetResponse prides itself on its ease of use and many agree with that statement. (Brandl, 2020) The user interface is sleek and simple. It boasts autoresponders, online surveys, newsletters, can send emails, and list-making options.

GetResponse also offers a variety of CRM, sales funnels, email marketing, landing pages, and webinar hosting capabilities. The service has 350,000 spread out over 182 countries, and they tout 1 billion emails sent a month by their service. (GetResponse, n.d.)



GetResponse does not have a free package. SendinBlue does and that gives it an immediate leg up for some users. There is a catch here though, as there always is, you can only use the service for free until you get over 300 emails a day. At that point, you have to get the premium package to continue using the service.

Until that point, you can enjoy all the benefits of SendinBlue for free. Custom sign-up forms allow you to arrange your subscriber base into lists. You can send basic automated emails to your subscribers.

The user interface is uniform across all the plans that SendinBlue offers. They understand that inexperienced and experienced customers use their platform. They have simplified the layout while keeping it manageable.

SendinBlue offers you the ability to customize your tool to your preferences. Functions can be turned off or on whenever you want, and you can add the features you want to your navigation bar. SendinBlue also allows you to use third-party plugins with their platforms like e-commerce marketing tools or CRM.


Considering that SendinBlue has a free option, it’s unfortunate that GetResponse does not. It is nice that they offer a 30-day free trial. After the trial is over, you will have to pay at least $10.50 a month.

The free trial is comprehensive and allows you to use all of its features and tools. GetResponse has an easy to use interface and everything is organized simply. Navigating through the site and finding what you need is a quick process. The tools are easy to understand and simple to make use of.

GetResponse allows users to import contacts and build campaigns, along with all the other features that are standard for these services. Their automated tool is a little more complex than the average, but still, nothing that should cause too many issues.

Verdict: - SendinBlue gets the edge in this battle.



SendinBlue has a nice feature that allows you to segment your contacts into groups, and then assign automated emails to each. Or to all if you want to do that. SendinBlue removes steps that other services have to make their platform easier for beginners but still deep enough for advanced users.

The platform also has extended workflows, but they are not this easy. Users will need some knowledge of programming to be able to take advantage of this feature. The ‘if,’ ‘else,’ and ‘then’ functions are the key components to learn with extended workflows. SendinBlue also offers other features like A/B testing and drag and drop.


With GetResponse, you can edit inside automation with drag and drop options. SendinBlue does not allow users to do this. A handy feature that gives GetResponse an edge in this area. GetResponse has detailed workflows. They work in three key ways.

  • Conditions: Specific situations needed for automation.
  • Actions: Tasks that the system needs to complete.
  • Filters: Things you can block out or arrange the contacts in.

GetResponse automation allows users to create automation for subscriptions, engagement messages, page visits, messages, and more.

Verdict: - GetResponse wins here.

SendinBlue vs GetResponse - How They Look


SendinBlue has a sleek and clean interface. All your options are listed on the left side in a simple column. Email, Templates, Statistics, and Settings all navigate to their respective areas.

SendinBlue Interface

The dashboard tracks your initial set up progress. You can easily import contacts for your subscribers list. Below the Dashboard options column, there is a tracker that shows the number of emails you’ve sent for the day. This handy counter lets you know when you get close to your limit.


GetResponse has a more detailed layout, but still easy to understand. The left column has all the features you need laid out to begin email marketing. The other menu screens feature assistance and guide you around the platform.

GetResponse Interface

GetResponse has a more detailed layout, but still easy to understand. The left column has all the features you need laid out to begin email marketing. The other menu screens feature assistance and guide you around the platform.

The highly touted webinars are front and center under the ‘Explore GetResponse’ menu. The List Builder feature is also displayed on the main dashboard.

SendinBlue vs GetResponse - Overall Conclusion

For beginners, SendinBlue is a better option. It’s free to start, easy to use, and has a large number of features to get you going. I would also say the same is true for more experienced users that do not have a big subscriber base yet. An important note to make is that SendinBlue allows customers to pay per email and not per subscriber.

Both platforms are easy to use. SendinBlue is more user-friendly, but GetResponse has better automation options. If you’re an established marketer or experienced in e-commerce, then GetResponse is the better option for you. GetResponse has robust automation features for high-level automation and the workflow option is better than SendinBlue.

The bottom line is that SendinBlue is a more appropriate service for starters and mid-level users, while GetResponse is better for users who are looking for a more extensive and high-level approach.

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