The Best Email Marketing Solutions Revealed (2021)

email marketing solution

Which email marketing service offers the best email marketing solutions? We know that email marketing is a powerful tool, even despite some chatter about it being a dead avenue.

According to SaleCycle, 59% of respondents said that marketing emails influence their decisions when making purchases. (Charlton, 2020)

A whopping 73% of millennials say that they prefer communications from business to come to them through email. (Forsey, 2020)

Those are pretty big percentages. It stands to reason that email marketing is a proven and beneficial option, but the question remains, what is the best email marketing service?

In this post, we’re going to look at four of the top services and explore them.

Table of Contents

1. AWeber Email Marketing Solution

Aweber Email Marketing

This is the service that I use, so let’s look at it first. AWeber is a great tool for small and medium businesses. One of the oldest and most popular email marketing solutions in the game, AWeber has a host of features and options.

One of the most interesting and helpful features of AWeber is their Smart Designer—an AI-powered design assistant that can quickly and automatically build branded email templates for you.

AWeber has a free plan for up to 500 subscribers. After 500, they offer plans charged monthly or annually. The price scales with the number of subscribers you have.

Full Pricing List

Aweber Pricing

AWeber offers HTML email templates, email tracking with insights, autoresponders, a/b testing, list management, AMP emails, tag-based subscriber segmentation, automatic RSS-to-email for bloggers, and more.

Aweber Email Templates

If you need assistance AWeber has several lanes of communication like email support, live chat, phone support, tutorial, and how-to videos, and they host live webinars.

The service is easy to set up and use, an aspect that AWeber prides itself on. The data reports segment the relevant statistics of your campaigns into simple indicators that aren’t overly complex.

AWeber features simple integration with other platforms like Facebook, WordPress, Etsy, WooCommerce, Shopify, PayPal, Privy, and more.

The AWeber mobile app is a sleek design that makes managing your campaigns and adding new subscribers an easy process. The integration and design in this area show the innovation that AWeber offers.

Nearly every menu or screen that AWeber presents to its users is designed in a user-friendly and simplistic way but doesn’t shortchange you on the information.

2. ConvertKit Email Marketing Solution

ConvertKit Email Marketing

ConvertKit is one of the best email marketing services around. A powerful and user-friendly service that aims its reach at authors, professional bloggers, and online marketers.

ConvertKit’s main selling point is a feature that allows you to offer content upgrades through email signup forms. It’s an easy process for the user to set up and implement.

ConvertKit goes all-in on the content upgrade feature by allowing you to segment subscribers into groups of interested people and those who have already purchased what you’re offering. This tool makes it easier to pinpoint which subscribers have bought in and which need more incentive.

ConvertKit Automated email funnels

The tool also affords you the ability to engage with your subscribers with a more personal touch. You can even add the ability for subscribers to purchase products and subscriptions.

ConvertKit does not slack on other features either. They offer landing page builders, a/b testing, smart workflows, email templates, automation, signup forms, and more.

Their customer support is email-based, which isn’t always ideal for some people. They also offer guides and video training.

ConvertKit is largely aimed at professional bloggers, and their paid newsletters speak to that. Still, ConvertKit isn’t out of the question for business owners.

The ability to sell your services or products through email marketing in the same area that your subscribers read about updates in is a tool that brings its unique advantages.

ConvertKit offers a 14-day free trial. After the free trial, they have monthly packages that start at $29. They also offer a 30-day refund policy in case you decide the service isn’t for you.

Of all the email marketing solutions, this one is the most expensive.

3. GetResponse Email Marketing Solution

GetResponse Email Marketing

GetResponse is a popular email marketing software. A top-of-the-line service for small businesses, It is easy to set up and use, and it also simplifies the email marketing process. This makes it a top choice for users who aren’t as knowledgeable about email marketing services.

They have a nice drag and drop builder to create campaigns, create separate groups of subscribers, and design custom emails for each group.

GetResponse features a/b testing, autoresponders, landing pages, unsubscribe tracking, analytics, list management, conversion funnels, automation, signup forms, webinars, paid ads, and more.

You can also integrate many different third-party software options like ZenDesk, SalesForce, OptinMonster, Google Docs, Alter, Amazon Payments, and more.

The Also offer several options for users that need assistance like live chat, phone support, and email support. They also have free learning material from webinars, to videos, guides, tutorials, how-tos, and more.

As far as pricing points go, GetResponse has a 30-day free trial.

After the free trial, they have pricing plans that start at $15 a month and scale based on your number of subscribers.

A cool feature of GetResponse is the ability to share updates on social media through your email to increase the reach of your blog or service.

GetResponse offers a host of free email templates to get you started on your campaigns.

Their menus are crisp and clean, and GetResponse makes a great effort to simplify the process across the board. Users from newbies to veterans will easily be able to understand how to set up and use the service.

4. SendinBlue Email Marketing Solution

SendinBlue Email Marketing

SendinBlue is one of the best email marketing software services available. They direct their focus to businesses and offer complete SMS and email marketing services.

They cater to beginners with the drag-and-drop email editor that allows users to create engaging emails in no time flat. They boast that you don’t need any experience to use their platform, and their simple design structure backs that up.

sendinblue drag and drop email marketing interface

SendinBlue features email marketing, SMS marketing, CRM, marketing automation, transactional emails, signup forms, landing pages, Facebook ad integration, and more.

With beginner-friendly tools, SendinBlue gives users the ability to create emails and set up campaigns with little effort. You can segment subscribers and send specific emails to different groups.

SendinBlue uses AI algorithms to figure out the best time of day and dates to send bulk emails to your subscribers to maximize your effectiveness.

SendinBlue has a free plan that sets a limit of 300 emails per day instead of the plan limiting you per subscriber. The one catch about the free plan is that all the emails you send will have SendinBlue’s branding on them.

Monthly paid plans start at $25 for their ‘Lite’ package which removes their branding and adds the options of a/b testing and advanced statistics. The Premium plans is $79 and adds marketing automation, landing pages, Facebook ad integration, multiuser access, and telephone support, along with everything in their Lite package.

SendinBlue is a feature-packed service, but they do lock many of the most useful features behind their paid plans. That isn’t apparent until you dive into their pricing.

Conclusion

Which email marketing service offers the best email marketing solutions for you? That depends on several factors. If you’re a professional blogger, then ConvertKit or AWeber will likely be more your style. If you’re a small to medium business owner, then you might find more to offer with GetResponse or SendinBlue.

Overall, I would put SendinBlue at the bottom of the list purely based on their pricing options to features ratio, and I would put AWeber and ConvertKit at the top. GetResponse is great for business owners, but if your forte is blogging or just the need for a simple email marketing service, AWeber or ConvertKit would be my suggestion.

Bibliography

SaleCycle: https://www.salecycle.com/blog/featured-en-us/18-essential-email-marketing-statistics/

Forsey, C. (2020, July 22). The Ultimate List of Email Marketing Stats for 2020. Retrieved from Hubspot: https://blog.hubspot.com/marketing/email-marketing-stats

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